Identity design for Mayfair’s new restaurant Silva – including custom drawn logotype, iconography and image direction.

The identity was informed by the restaurant’s Mediterranean cuisine and its day-to-night offering. We drew inspiration from the idiosyncratic letting of shop/bar signage found in France and Italy to create a logotype that feels both instantly recognisable and sophisticated. Nyctinasty (the opening and closing of plants in response to darkness) was a key source of inspiration for the icons and imagery, which change in sync with the restaurant, as its menu evolves throughout the day.