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Hockin Brand Identity

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Hockin Brand Identity

Brand identity for HOCKIN womenswear. Construction is at the centre of Charlotte Hockin’s work in her line of womenswear. A number of pieces are designed to be reversible, almost every piece is hand-sewn and not a single garment in the collection is lined.

We designed a logo that is designed to be viewed from both sides, just like Hockin’s collection. The logo is made of two parts which can be used independently or together The business cards for example are embossed on both sides, to make a whole.

Brand identity compromised of logo design, printed collateral and lookbook shoot.

More images coming soon.

Team:

Designed with Olivia French.

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