Brand Identity + Lookbook 
With Olivia French

Brand identity for HOCKIN womenswear. Construction is at the centre of Charlotte Hockin’s work in her line of womenswear. A number of pieces are designed to be reversible, almost every piece is hand-sewn and not a single garment in the collection is lined. 

We designed a logo that is designed to be viewed from both sides, just like Hockin’s collection. The logo is made of two parts which can be used independently or together to make a whole. The business cards for example are embossed on both sides, with both sides working together to create the complete logo.