Identity for London-based BLOK, a modern take on the gym which incorporates a creative aesthetic to a traditionally masculine arena. A rotating gallery of artwork is on show in both locations (in Clapton and Shoreditch), so an identity was needed that could sit alongside a variety of different imagery. This project compromised of concept and roll out for brand identity, website, printed material, art direction and overall visual direction.
Identity + Digital  + Spacial Design

With Olivia French as C-O Studio.