Blok is an award-winning fitness studio that has been featured in Vogue, Wallpaper, Dazed Digital and the Guardian, amongst others. With locations in London and Manchester, it has a more artistic approach to wellness.

We created a logo that works as a framing device – the Blok letters being able to hold content. Light installations are a main focus of the interior design, so we created a series of gradients that mimic the blending of warm or cool light sources within the building.

Two gradients were created; each representing one of the two studios: Strength and Balance. These two colour palettes are used across all materials to indicate which of the two disciplines the content refers to.